NARS Miami Liquid Blush Launch

To celebrate the launch of NARS' new Liquid Blush collection, an elevated sunset cocktail event was created at Casa Neos Rooftop in Miami. Set against sweeping views of the city skyline, the experience began at golden hour before transitioning into a vibrant evening of cocktails, music and product discovery.

Drawing inspiration from the full blush colour range, the space was transformed through a series of illuminated tube-light installations in varying shades from the collection. Linear light features framed the venue, creating an immersive environment that amplified the product palette and brought the campaign colours to life after dark.

At the heart of the event, a bespoke sculptural installation inspired by the iconic NARS logo served as the hero moment. Finished in the brand's signature Orgasm pink, the custom plinth showcased the new Liquid Blush collection in clean, architectural formations, creating a striking focal point and a highly shareable guest experience.

To further elevate the experience, bespoke NARS-branded mocktail cans creating an interactive visual moment, encouraging guest engagement and content creation.

Responsibilities included:
- Lead producer on project, working for Studio Mya
- Production lead
- Client management
- Budget sheet management
- Venue management
- Catering & logisitics lead