YSL NU Pop-Up

A central London pop-up created to celebrate the launch of YSL’s Nu Bare Look Tint foundation. The space was designed as a bold, high-energy brand moment, bringing YSL’s signature edge to a dynamic London setting.

The activation featured interactive makeup stations, a live DJ and dance machine to drive atmosphere, a branded vending machine dispensing YSL-inspired sweet treats, and a custom grabber machine where guests could win YSL mini products. The experience blended beauty, entertainment, and playful gamification to encourage engagement and social sharing.

Responsibilities included:
- Lead producer on project, working for EMYP Studios
- Client management
- Budget sheet management
- Venue management
- Production lead
- Catering & logistics lead
- Oversee styling and sourcing