Rare Beauty Café

To celebrate the launch of Rare Beauty by Selena Gomez, we designed and delivered an experiential café and retail pop-up in Oxford Circus. The bespoke space was conceived as a full brand takeover, immersing guests in Rare Beauty’s distinctive colour palette and visual identity.

The café experience featured Pantone-matched cakes crafted by The Connaught Hotel’s patisserie team, presented in custom Rare Beauty-branded packaging, alongside fully branded hot drinks. The space was thoughtfully zoned to include styled café seating, an interactive photobooth to encourage social sharing, and a dedicated retail area offering Rare Beauty and Space NK products — seamlessly blending hospitality, content creation, and commerce within one cohesive environment.

Responsibilities included:
- Client management
- Budget sheet management
- Venue management
- Production lead
- Catering & logistics lead
- Staff and store scheduling
- Oversee styling and sourcing